Meet Nora

Asel is a lash and permanent makeup artist with over 3 years of experience and a passion for enhancing natural beauty through precision and creativity.

With a strong artistic background, she approaches her work as both a craft and a form of personal expression. Year after year, Asel continues to invest in advanced masterclasses, always refining her technique and staying ahead of trends. She specializes in creating custom lash styles—from soft and natural to bold and dramatic—designed to complement each client’s unique features.

Her eye for detail and dedication to quality shine through in every service. Outside the studio, Asel finds joy in content creation and photography, often drawing inspiration from nature, movement, and time spent outdoors with her family. Her philosophy is simple: beauty should feel effortless, empowering, and uniquely yours. 

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MEET EMILY

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Emily Goldberg is the Founder and President of Emily Cosmetics, LLC since 2015. Emily is a native Washingtonian, graduated from Syracuse University, and lives in Potomac with her husband and 2 teenage boys.

Emily has been working in high-end cosmetics since 1998. After one year with Trish McEvoy Cosmetics, she was quickly promoted to a national makeup artist. Emily worked for Trish McEvoy for 8 years and traveled all over the country with The Trish McEvoy national team doing makeup at trainings, personal appearance and private events.

In 2020, Emily launched a skincare line named @QuenchSkinCare. She created an incredible effective anti-aging skin care line for her clients to prepare their skin for cosmetics. Emily has come up with a very simple yet personal approach to skin care routine for her clients.

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Emily has spoken at many women's luncheons, seminars and has been on panels for many organizations, including The Jewish Federation, FDIF, The Friendship Circle of Potomac, The Friendship Circle of Orange County, CA, NIH, and numerous local synagogue sisterhood events. She holds private workshops, shopping events, mother/ daughter parties, teen lessons (for 12 & Up), and is available by appointment for events and special occasions. Emily won BEST OF BETHESDA 2025 for best Make up artist for events!

Emily specializes in teaching people how to apply makeup and loves to give helpful tips and tricks. When you're with Emily or her team, they educate you on the use of the products and choose the correct colors for your complexion. Emily's line of cosmetics are made to be worn day or night effortlessly and are made with vitamins and minerals, are all natural, hypoallergenic, paraben-free, and gluten-free.

Emily's mission has always been to EMPOWER anyone, to help them learn how to take care of their skin and cosmetics needs, to light up her clients faces. She wants you to learn to find your passion and sparkle!